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O desenrolar dos laços de família no discurso publicitário brasileiro
(2019-07-20)
The objective of this monography is to analyze the representations of the familiar institution in the brazilian advertising speech within a contemporary context. Based on sociological and anthropological studies, we will ...
Da televisão ao feed: análise das diferentes aplicações da redação publicitária na televisão e no Instagram
(2019-07-01)
This term paper aims to verify how the writing techniques have adapted from television discourse to Instagram. The scientific embasament comes through descriptive and documentary research, in which the characteristics of ...
Publicidade social e redação publicitária: técnicas de persuasão utilizadas em campanhas publicitárias criadas para o bem
(2022-05-18)
The present work aims to understand the persuasion techniques used in social advertising, mainly through the eyes of copywriting. Social advertising and the relevance of It's discourse have, over the years, been gaining ...