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Quem é visto, é lembrado? Uma análise da ferramenta de pesquisa eye tracking como auxiliadora no aumento da lembrança de marca
(2019-07-03)
The main objective of this monograph is to investigate the use of the eye tracking tool, in order to help increase brand recall. The research is based on the theorization of brand creation and management, as well as the ...
Em busca da diferenciação no universo das cores: um estudo sobre branding e a marca PANTONE
(2021-12-23)
This study seeks to explore the branding management of the PANTONE® color brand, pointing out the marketing actions involved throughout its trajectory of consolidation in the market, making it the world authority in the ...