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Mockbuster na produção cinematográfica: a imitação é a forma mais sincera de elogio?
(2019-07-25)
The main focus of this study is to identify the way in which the mockbusters are inserted in the cinematographic industry, as well as to verify its technical features in order to increase the knowledge about this practice, ...
Como a narrativa transmídia transformou Harry Potter em um fenômeno
(2019-07-15)
This work quests identify how the Harry Potter literary work became a phenomenon storytelling transmedia, associated with the importance of the consumer for the development of the literary work for other platforms. The ...
Análise das técnicas de persuasão e heurísticas na campanha de lançamento da marca Amanco no Brasil
(2019-12-11)
This paper aims to understand how the persuasion and heuristics techniques were used in the purchase decision processes in the launching campaign of the Amanco brand launch in the Brazilian market in 2006. For this, a ...