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O impacto da consciência da marca, da credibilidade da marca, da inovação percebida e da qualidade percebida na intenção de compra de automóveis SUVs
(2020-01-16)
Knows who is the customer, what the customer thinks and how the customer reacts to the stimuli present at the time of purchase is fundamental for the marketing area. The first antecedent to investigate is brand awareness, ...
Desempenho organizacional, satisfação no trabalho, esforço instrucional e comprometimento: um estudo ambientado em escolas no Vale do Caí-RS
(2020-06-30)
Organizational performance is a relevant factor for all types of organizations, regardless of whether their purpose is a financial result or not. In the school environment, more specifically elementary schools, it is ...
Meu chefe é um algoritmo: o efeito da confiança entre motorista e a plataforma de economia compartilhada Uber, um estudo de caso na cidade de Caxias do Sul-RS
(2020-06-30)
The sharing economy consolidates today as a new business model that has been transforming a
way of interaction, negotiation and work relations. For the development of a study, explore the
Uber sharing rideshare platform, ...
Antecedentes do desempenho individual no trabalho: o papel de aspectos empreendedores e organizacionais
(2020-10-14)
In an increasingly competitive scenario, it becomes relevant to search for evidence of how to provide the best individual performance of the employee seeking the survival and success of organizations. Given this, the present ...
Gamificação, motivação e engajamento no trabalho: um estudo qualitativo de múltiplos casos
(2020-06-16)
The motivation and engagement of an employee in the workplace are essential for carrying out their activities and consequently generating results for the company. Gamification, in turn, is the use of activities, applications ...
Um estudo sobre informação para apoio à tomada de decisão gerencial em prestadores de serviços de saúde
(2020-07-27)
To meet the demand for public health, the Unified Health System (SUS) hires private health service providers. The contracted organizations contribute to the peculiarities of health policies in the search for business ...
Iniciativas de projetos para cidade inteligente baseada em tecnologia da informação e comunicação: práticas em áreas urbanas sob o prisma da sustentabilidade
(2020-08-04)
The study proposed to investigate the relationship of the Smart City project initiatives based on ICTs with the economic, social and environmental dimensions of the Triple Bottom Line. The objective is to aim how Smart ...
Efeitos da atitude, envolvimento, experiência e valor simbólico sobre a intenção de compra de vinhos pela geração millenial
(2020-12-03)
Studies on consumer behavior have grown in the area of marketing, especially those that seek to associate them with purchase intent. This construct has special attention on the part of researchers because it presents ...
Sistemas integrados de informação: benefícios, problemas e mudanças identificados nas escolas de ensino fundamental e médio regidas pela 4ªCRE
(2020-03-18)
Information technologies and systems have advanced significantly and are changing management, planning, control and decision-making, including for educational institutions. In this environment, Enterprise Resource Planning ...