Knows who is the customer, what the customer thinks and how the customer reacts to the stimuli present at the time of purchase is fundamental for the marketing area. The first antecedent to investigate is brand awareness, ...

Organizational performance is a relevant factor for all types of organizations, regardless of whether their purpose is a financial result or not. In the school environment, more specifically elementary schools, it is ...

The sharing economy consolidates today as a new business model that has been transforming a way of interaction, negotiation and work relations. For the development of a study, explore the Uber sharing rideshare platform, ...

In an increasingly competitive scenario, it becomes relevant to search for evidence of how to provide the best individual performance of the employee seeking the survival and success of organizations. Given this, the present ...

Information technologies and systems have advanced significantly and are changing management, planning, control and decision-making, including for educational institutions. In this environment, Enterprise Resource Planning ...

The motivation and engagement of an employee in the workplace are essential for carrying out their activities and consequently generating results for the company. Gamification, in turn, is the use of activities, applications ...

To meet the demand for public health, the Unified Health System (SUS) hires private health service providers. The contracted organizations contribute to the peculiarities of health policies in the search for business ...

The study proposed to investigate the relationship of the Smart City project initiatives based on ICTs with the economic, social and environmental dimensions of the Triple Bottom Line. The objective is to aim how Smart ...

Studies on consumer behavior have grown in the area of marketing, especially those that seek to associate them with purchase intent. This construct has special attention on the part of researchers because it presents ...