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O impacto do CRM na performance mercadológica de vinícolas
(2019-02-19)
The wine sector has achieved greater representation in the economic aspect, both regional and national. The wineries contribute by boosting the sector with the generation of economic results, employability and innovations ...
Análise do comportamento do público consumidor de vinhos das Regiões Sul e Sudeste do Brasil
(2019-03-20)
Consumer behavior is a complex and multidimensional process that is even more complicated when it is necessary to consider several individuals or groups. Thereby, this paper aims to analyze the main aspects concerning ...