Diagnóstico de alcance da comunicação integrada de marketing dos e-sports: de que maneira a população recebe informações sobre e-sports na cidade de Caxias do Sul

Abstract

From the beginning of the digital games, through the arcades era, many people considered video games with proper competition. In addition to the fact of the competitiveness, a market of important participation has been created, referring to the present times with more and more prizes that surpass thousands of dollars every year in diverse competitions of different games. With this great growth of the e-sports scene around the world, several ways of developing Marketing involving the games began. Thus, this work aims to identify the knowledge of the population of the city of Caxias do Sul on e-sports and how citizens, based on the Integrated Marketing Communication (CIM), received this knowledge. For this, the theoretical survey on the basis of Marketing along with the development of the games with current data of national and international competitions showed how much this market has potential to be studied and, consequently, application of techniques to develop it further. From the delivery of questionnaires, the answers obtained for the conclusion of the reach of the tools of Integrated Marketing Communication, in the city of Caxias do Sul, of the League of Legends game were analyzed.(sic)