Potencialidades da enogastronomia no contexto da estratégia em duas vinícolas da Serra Gaúcha

Abstract

This essay encompasses the growth and the increasingly important role that the winemaking sector has had in Rio Grande do Sul's development, mostly in the Serra Gaúcha region. One of the sector's facets is represented by wine gastronomy, which boosts economy, as well as innovation unfolding and expansion of vineyard facilities. In this regard, this work's purpose is to analyze the impact of wine gastronomy product offering, as well as its flexibility when it comes to an increase in some vineyards' revenue. In order to do so, some research took place, limited to the Serra Gaúcha (RS) cities, which identified and elaborated on the basics of theoretical foundation and the choice of a proper research method - which was exploratory study with qualitative approach. Then, product and service offering were analyzed, as well as their flexibility regarding the increase in some vineyards' revenue, and the competition changes in the marketplace. Bibliographical surveys, both from printed and digital sources, showed that the regional winemaking sector is indeed growing, increasing diversity and possibilities for products that can be manufactured from the use of modern technologies implemented in vineyards. The results show that focusing on wine gastronomy products and how to diversify them, as well as ways to market them, increases the earnings and the direct-profit possibilities, in addition to attracting more customers/consumers (potential consumers). Wine gastronomy enterprises have experienced positive impacts on indirect sales, through tourists who commute to their facilities in order to enjoy the wine gastronomy experience. [resumo fornecido pelo autor]