Diagnóstico e proposta de digitalização do processo comercial para empresa familiar de representação comercial de São Marcos-RS

Abstract

This study was carried out through an analysis of all sectors of a family business of commercial representation in the auto parts sector, headquartered in São Marcos-RS. Such diagnosis was developed based on data, documents and bibliographical research in the area. The work reports the functioning of each sector of the company and demonstrates their strengths and weaknesses. At the end of the report, a proposal for digitalization of the commercial process is suggested through a platform with the participation of represented companies, innovating customer service in the commercial representation service, making the company under study have a greater strengthening of the brand and, as a result in addition, allow for customer retention. [resumo fornecido pelo autor]