Representação humana, experiência estética e consumo adulto na atualidade: bonecas e colecionismo

Abstract

The present work aims to investigate human representation and its relationship with adult consumption, especially with regard to dolls collecting. The study initially presents a discussion about human representation, contextualizing the appearance of dolls. Then, we move on to a chapter that seeks a relationship between dolls and consumption. Subsequently, the analysis is carried out with real examples of collectors who establish different aesthetic experiences with the studied object. These are chosen and delimited into categories, following concepts clarified from the Content Analysis proposed by Laurence Bardin (2015), in a qualitative / exploratory research. It is possible, in this way, to identify in the study carried out, how the puppets are inserted in human life, initially under a historical perspective, covering from their origin, until their arrival on the market, and the contributions of marketing and advertising from. companies to experience diversified aesthetic experiences in the adult consumer. It is understood, in the end, that in addition to the stimuli provided by the brands, the adult consumer also collects this special object for a deeper and more sensitive connection, which is strengthened from idolatry, hobby or the need for exposure, which allows for them to live and interact with that intense and particular object, providing its acquisition. [resumo fornecido pelo autor]