A representação da marca pessoal de artistas femininas na música pop: uma análise de identidade visual em álbuns conceituais contemporâneos

Abstract

The present study aims to understand how a concept album can represent, from its visual identity, the personal brand of the contemporary female pop artist. To do so, we initially made use of bibliographical research, where the necessary theoretical basis is found to proceed with the analysis presented at the end, where contemporary concept albums are explored. Based on the principles of semiotics and design, it is observed how the visual identity elements represent, in a unique and creative way, the theme and concept of each album and how they contribute to the creation or reinforcement of each artist's personal brand. This allows us to conclude that the development of the visual identity in the concept album is of great importance for the full understanding of a phonographic work nowadays, where the consumption of visuals grows constantly. It is mainly through image that the pop artist reveals her personality to the world and makes her legacy her personal brand, so the visual identity and its constituent elements become a key to her success and emplacement in the music industry. [resumo fornecido pelo autor]