A importância do relações públicas na construção e manutenção da imagem e reputação de organizações governamentais: um estudo de caso do estado soviético após a tragédia de Chernobyl

Abstract

This study has as its central theme the role of the public relations professional regarding the image and reputation of government organizations, where it sought to understand the communication practices carried out in public organizations. This study used qualitative exploratory research as a methodology, with bibliographic and documentary research and questionnaires being applied to professionals in the areas related to the theme. We carried out a case study of the image and reputation of the Soviet Union after the Chernobyl tragedy. Regarding the results obtained with the work, it can be understood that the role of the public relations professional is to act in the communication planning of different organizations and, mainly in the case of the governmental entities, they must excel in the transparency of their actions. In this case study, the Soviet government was not transparent with the publics involved, both in accepting the damage from the accident and in disclosing the facts. In addition, we also obtained as a result the understanding of the role of the public relations professional in crisis management, and it was proven that this did not happen in the case of Chernobyl. Nowadays, however, in Brazilian nuclear power plants, there are already plans for management of possible crises. [resumo fornecido pelo autor]