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Marketing esportivo: o elo da National Basketball Association no enriquecimento da experiência do consumidor
(2023-12-12)
The brand development of the major North American Basketball League, the National Basketball Association (NBA), has diverse strategies to generate sale and business in the sport market. Nonetheless, the hurdle of customer ...
Experiência escolar juvenil em periferia urbana: sentimentos de injustiça e processos de reconhecimento
(2024-01-27)
This thesis research, developed in the Postgraduate Program in Education of Universidade de Caxias do Sul, in partnership with Universidade do Planalto Catarinense, from October 2019 to October 2023, had as its main ...
A potência estética e humanizadora do contador de histórias
(2024-01-27)
The act of telling is a way of registering and sharing human experience and culture to generations. In Brazil, since the creation of PROLER, the way of promoting literature through storytelling has been gaining strength ...
Análise de um motor ciclo diesel operando com biodiesel aditivado com nanopartículas de óxido de alumínio
(2023-12-14)
The present work proposed to experimentally analyze the performance and gaseous emissions of a diesel cycle internal combustion engine, operating with mixtures of biodiesel and aluminum oxide nanoparticles. Due to the ...
Mediação da literatura : contação de história pelo Youtube
(2024-01-27)
The way storytelling happens changes over time. Even though gestures and voice are vehicles for telling stories, the ways and means of telling are changing with the intention of reaching those who are not physically close ...
Comunicação de marcas em tempos de pandemia COVID-19 e o uso da estratégia de aducation: estudo de caso iFOOD
(2023-12-20)
This work presents a research that has the main objective of investigating the relationship between education and advertising from the education strategy used during the world pandemic of Covid-19. It has an exploratory- ...
Em busca de uma comunicação engajadora no Instagram: planejamento de marketing digital para a empresa Gramado avicultura
(2023-12-20)
The present work aims to idealize a plan in the scope of digital marketing in search of engagement of the public of the company Gramado Avicultura in the social network Instagram. For this, the methodology used involves ...
Utilização de fibras de celulose e tanino gálico na elaboração de vinho branco proveniente de uvas com Botrytis cinerea
(2024-01-27)
Serra Gaúcha has an excellent oenological capacity to produce quality still white wines. However, due to the occurrence of natural phenomena in Rio Grande do Sul, excess precipitation and humidity favors the emergence of ...
Plano de comunicação de marketing integrado
(2023-12-08)
Mesmo virtual, violência! WhatsApp como espaço comunicacional de manifestação de violências contra a intimidade da mulher na atualidade
(2023-12-20)
The objectives of this study consist in an analysis of the forms of exposure of female intimacy on the Internet, specifically contemplating cases of symbolic violence against women in the WhatsApp application. The organization ...
Visões do rosto e sua importância na construção de personagens no cinema
(2023-12-20)
This study aims to understand the portrayal of the face in cinema as an important resource for character building and characterization in the cinematographic language. The material here presented is organized into three ...
Uso do som para o fortalecimento de marca pela perspectiva do sonic branding: Coca-Cola “vibrando” publicidade
(2023-12-20)
The present study has as its central object the analysis of sound and the possibilities it offers when consumed in a strategic context in the advertising sector. It is then verified how sound, when used in advertising ...
Os processos de aprendizagem organizacional e sua contribuição com os princípios da governança corporativa
(2024-01-30)
Organizational Learning, when combined with Corporate Governance processes resulting from the constitution of its principles, can be considered a form of competitive and sustainable advantage in organizations. This advantage ...
Ressonâncias da propaganda ideológica em manifestações cinematográficas da atualidade: uma análise do filme The Batman
(2023-12-20)
The present study aims to understand the connection between cinematographic art and ideological propaganda in the film The Batman (2022) from the languages used in the film. This research has five main nuclei: first - the ...
A pré-escola no mundo digital: análise de percepções, práticas educativas e desafios de professores de uma escola em Bragança-Pará.
(2023-12-25)
This dissertation is linked to the Graduate Program in Education - University of Caxias do Sul. The general objective is to analyze perceptions, educational practices and challenges of preschool teachers of a school ...
Práticas educativas baseadas na cultura maker : um estudo bibliográfico
(2023-12-28)
This research investigated educational practices based on maker culture, its characteristics, possible contributions to the teaching and learning process of elementary school students, as well as possible contributions to ...
Jornalismo em podcast: análise do programa café da manhã na cobertura das eleições presidenciais de 2022
(2023-12-11)
This monograph was dedicated to studying the journalistic coverage of the podcast Café da Manhã during the week before the second round of the 2022 presidential elections. The research focuses on understanding how the ...