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O consumo da publicidade pela geração Z no Youtube
(2021-12-11)
The objective of this research is to address the perception that people from Generation Z have about the content of the advertising found on the online video sharing platform YouTube. To achieve that, a bibliographic study ...
Em busca da diferenciação no universo das cores: um estudo sobre branding e a marca PANTONE
(2021-12-23)
This study seeks to explore the branding management of the PANTONE® color brand, pointing out the marketing actions involved throughout its trajectory of consolidation in the market, making it the world authority in the ...
A representação da marca pessoal de artistas femininas na música pop: uma análise de identidade visual em álbuns conceituais contemporâneos
(2021-12-08)
The present study aims to understand how a concept album can represent, from its visual identity, the personal brand of the contemporary female pop artist. To do so, we initially made use of bibliographical research, where ...
Nise, o coração da loucura: um estudo sobre o grotesco no cinema nacional
(2021-07-13)
This research approaches the use of the grotesque aesthetics in cinema from the cinematographic languages ??used in the narrative. As the cinematographic choices of an audiovisual director, they are one of the main delimiters ...
Música independente LGBTQIA+ brasileira: estratégias de comunicação em meio digital
(2021-12-08)
This work aims to understand how the Brazilian LGBTQIA+ independent music market uses the Internet in a strategic way to promote its artistic production and engage the public. The perspective is qualitative-exploratory. ...
Futuro das agências de publicidade no Brasil: percepção de profissionais da região Sul e Sudeste
(2020-12-22)
Advertising is a very dynamic area, constantly guided by changes in society. To be able to follow all innovations, it is necessary to look beyond the present, seeking to trace trends and possible structural changes. ...
Playstation: estratégias na busca do valor de marca no mercado de videogames
(2021-12-20)
This study aims to understand how Playstation creates brand value, especially through the use of specific strategies, impacting the video game market. In addition, it studies the history of video games and the PlayStation ...