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Mostrando ítems 91-100 de 105
Marketing esportivo: o elo da National Basketball Association no enriquecimento da experiência do consumidor
(2023-12-12)
The brand development of the major North American Basketball League, the National Basketball Association (NBA), has diverse strategies to generate sale and business in the sport market. Nonetheless, the hurdle of customer ...
Comunicação de marcas em tempos de pandemia COVID-19 e o uso da estratégia de aducation: estudo de caso iFOOD
(2023-12-20)
This work presents a research that has the main objective of investigating the relationship between education and advertising from the education strategy used during the world pandemic of Covid-19. It has an exploratory- ...
Em busca de uma comunicação engajadora no Instagram: planejamento de marketing digital para a empresa Gramado avicultura
(2023-12-20)
The present work aims to idealize a plan in the scope of digital marketing in search of engagement of the public of the company Gramado Avicultura in the social network Instagram. For this, the methodology used involves ...
Mesmo virtual, violência! WhatsApp como espaço comunicacional de manifestação de violências contra a intimidade da mulher na atualidade
(2023-12-20)
The objectives of this study consist in an analysis of the forms of exposure of female intimacy on the Internet, specifically contemplating cases of symbolic violence against women in the WhatsApp application. The organization ...
Visões do rosto e sua importância na construção de personagens no cinema
(2023-12-20)
This study aims to understand the portrayal of the face in cinema as an important resource for character building and characterization in the cinematographic language. The material here presented is organized into three ...
Uso do som para o fortalecimento de marca pela perspectiva do sonic branding: Coca-Cola “vibrando” publicidade
(2023-12-20)
The present study has as its central object the analysis of sound and the possibilities it offers when consumed in a strategic context in the advertising sector. It is then verified how sound, when used in advertising ...
Ressonâncias da propaganda ideológica em manifestações cinematográficas da atualidade: uma análise do filme The Batman
(2023-12-20)
The present study aims to understand the connection between cinematographic art and ideological propaganda in the film The Batman (2022) from the languages used in the film. This research has five main nuclei: first - the ...
Fortalecimento de identidade no universo do RAP: a obra do artista musical BK' pela visão do branding pessoal
(2023-12-20)
The present study aims to understand how personal branding can strengthen the discourse present in songs by contemporary rap artists. It is organized by initially presenting a theoretical basis, which comprises a chapter ...
Megatendências influenciando marcas: “Casa Granado” e “Lola Cosmetics” revivendo o passado
(2023-12-20)
The present study aims to understand how megatrends can be used strategically by brands, making them more attractive to consumers, from the perspective of megatrend revivalism. The following work has a qualitative bias, ...