Buscar
Itens para a visualização no momento 41-50 of 103
Gestão de marca de celebridades: uma análise das redes sociais de Harry Styles
(2021-07-10)
This work aims to analyze the management of the Harry Styles brand, on social networks, from the theoretical perspective of marketing and advertising. This work aims to analyze the management of the Harry Styles brand, on ...
Como o cinema imita a realidade? O caso do ônibus 174 no cinema brasileiro
(2021-12-20)
The present study has as its theme the simulation of reality in cinema, and its objective is to understand the role of audiovisual language in the representation of real stories in cinematographic works, especially in the ...
Fake news como ferramenta persuasiva de desinformação na era da pós-verdade
(2020-12-17)
The present academic work studies the fake news through the communicative and persuasive bias, as well as its insertion in the post-truth context. It aims to identify how fake news persuades with false information in the ...
Stranger Things: uma análise sobre a construção do imaginário nostálgico da década de 1980 pelo olhar da direção de arte
(2021-12-20)
This study aims to understand the construction of the 1980s imaginary through the analysis of art direction, especially in the Stranger Things series. The research is divided into three main focuses: first - the discussion ...
A importância do redesign e do rebranding para as marcas: estudo do caso EQI Investimentos
(2021-07-15)
The present paper has the object of investigating the importance of redesign and rebranding to the brands, especially in the case of the company EQI Investimentos. The research is based on the concepts of design, focusing ...
Privacidade de dados no marketing: estudo de caso da Cambridge Analytica na eleição presidencial nos Estados Unidos em 2016
(2021-01-05)
This paper presents the case study of Cambridge Analytica, a company that acted as a partner in political campaigns, using mining and data analysis. The study analyzes the impact of the actions that were chosen in the 2016 ...
O consumo da publicidade pela geração Z no Youtube
(2021-12-11)
The objective of this research is to address the perception that people from Generation Z have about the content of the advertising found on the online video sharing platform YouTube. To achieve that, a bibliographic study ...
Em busca da diferenciação no universo das cores: um estudo sobre branding e a marca PANTONE
(2021-12-23)
This study seeks to explore the branding management of the PANTONE® color brand, pointing out the marketing actions involved throughout its trajectory of consolidation in the market, making it the world authority in the ...
A representação da marca pessoal de artistas femininas na música pop: uma análise de identidade visual em álbuns conceituais contemporâneos
(2021-12-08)
The present study aims to understand how a concept album can represent, from its visual identity, the personal brand of the contemporary female pop artist. To do so, we initially made use of bibliographical research, where ...