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Itens para a visualização no momento 1-20 of 26
Fatores comportamentais determinantes na propensão ao endividamento dos consumidores caxienses
(2019-12-03)
Within the context of the modern theoretical framework of Behavioral Finance, this study focused on conducting a more specific and subjective investigation, exclusively seeking to analyze the behavioral factors that are ...
Análise das respostas comportamentais de consumidores de duas sociedades com traços culturais distintos em um cenário de cocriação
(2019-07-09)
The present study analyzes the behavior of the consumer inserted in an experimental scenario of co-creation in two groups with different cultural traits. For this purpose, a descriptive quantitative research was applied, ...
Percepção dos consumidores de diferentes culturas em relação à estratégia de storytelling
(2019-12-10)
The way companies are communicating with their customers has been changing, once traditional advertising pieces, in the face of a world filled with information, are no longer able to hold the public's attention. Therefore, ...
A influência do design na decisão de compra
(2019-12-05)
Showrooming: fatores determinantes que impactam na intenção de compra de eletrônios e eletrodomésticos
(2019-07-09)
The use of tools for virtual research and/or acquisition provides to the customer new experiences of purchase goods. With the objective of contributing to understanding the attitude and behavior of the buyer at the time ...
A representatividade na comunicação: o papel do negro na publicidade brasileira
(2019-07-15)
This monography aims to address aspects related to the perception of Brazilian consumers about the presence of the black people in the country's advertising, analyzing the causes and benefits that this theme can bring, ...
Como a narrativa transmídia transformou Harry Potter em um fenômeno
(2019-07-15)
This work quests identify how the Harry Potter literary work became a phenomenon storytelling transmedia, associated with the importance of the consumer for the development of the literary work for other platforms. The ...
Desconto no preço fornecido somente a terceiro: um experimento relacionando nível de desconto e nível de preço
(2019-01-30)
Pricing strategy based on price discounts can positively or negatively influence consumer perceptions. However, this research focused on analyze the negative consequences of this strategy. It is known that a portion of the ...
Prontidão para tecnologia, inteligência de produto e customização em massa como preditores do valor de uso no contexto dos smart products
(2019-12-18)
Digital transformation has attracted considerable interest from the academic and business community because of its huge impact on products and services. In this sense, the importance of theoretical and empirical research ...
Antecedentes da lealdade à marca: um estudo no contexto de uma marca de fast food
(2019-12-16)
The relationship between consumers and brands has received increasing prominence in the literature and organizational practices recently, as their importance for obtaining competitive advantages has been observed. Linked ...
Consciência ambiental, consumo saudável, atitude do consumidor e normas subjetivas como determinantes da intenção de recompra de alimentos orgânicos
(2019-05-09)
The present study aimed to test a theoretical model that contemplates environmental awareness, healthy consumption, consumer attitude and subjective norms as determinants of the repurchase intention to buy organic foods. ...