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Estudo multicultural sobre influência das pistas visuais em embalagens de produto vegano no comportamento do consumidor
(2021-12-09)
The environment and ethics of human beings are in vogue these days and, seeking to contribute to the reduction of pollution, the preservation of the environment and even compassion for non-human beings, many people have ...
Necessidades e características do comportamento dos consumidores
(2022-07-25)
The present work deals with the identification of consumers' needs and characteristics. Knowing and analyzing the profile of consumers is extremely important to optimize sales strategies, when you understand the profile ...
Análise de consumidores brasileiros e americanos acerca da percepção de alimentação saudável
(2022-07-13)
The consumption of healthy foods has been growing worldwide in recent years. In front of that the present study had as purpose to identify the profile of brazilian and american healthy food consumers, their attitudes, ...
A cultura dos videogames: uma análise de como a publicidade se incorpora no mercado de games
(2022-12-19)
This work aimed to map how videogame culture integrates into society and the market, how it connects to its consumer and how they respond to actions imposed on them, along with a conglomeration of some advertising strategies ...
Percepção de marca no futebol: um estudo de caso do Clube Red Bull Bragantino
(2022-12-16)
This monograph has as main objective to understand the effectiveness of the incorporation of the Red Bull brand in Clube Atlético Bragantino and its relationship with the consumer public. Through the case study carried out ...
Do Olímpico à Arena: um estudo sobre as mudanças de comportamento dos torcedores do Grêmio FBPA
(2021-01-05)
The major objective of this work is exploring the changes in the behavior of Grêmio FBPA fans caused by the transition from the Monumental Olympic Stadium to the Arena do Grêmio, located in the great Porto Alegre (RS). To ...