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Análise da adaptação cultural na expatriação de jogadores de futebol brasileiros
(2019-12-10)
With the growing international movement in sports, especially in football, studies are necessary to avoid damage. Therewith, an analysis of the characteristics of the expatriation process, based on the perception of Brazilian ...
Análise dos determinantes do nível de inteligência em smart cities e sua relação com a intensidade dos negócios internacionais
(2019-12-10)
This study aims to analyze the indicators that compose the different dimensions present in smart cities and identify their relation with the smartness level that each city was ranked in the 2018 CIMI (Cities in Motion ...
Fatores determinantes para adoção de e-commerce internacional
(2019-12-11)
Global e-commerce development provides growing opportunities to small and medium companies situated in Brazil, however, it is not yet widespread through Brazilian companies. The identification of determinant factors for ...
Práticas de marketing de relacionamento voltadas à exportação: um estudo de caso na Tramontina S.A. Cutelaria
(2019-12-10)
The international market competitiveness requires companies to search continuously for differentials and, within that, relationship marketing plays an essential role for customer loyalty. From this perspective, this academic ...
A influência da tipologia psicológica de negociadores internacionais sobre a administração de conflitos
(2019-12-10)
In a scenario of globalization, where individuals have a bigger facility to communicate, a bigger quantity of conflicts is expected to emerge. Given that the organizations are composed of individuals and the organizations ...
Análise do mercado internacional de vinhos: a influência do país de origem no mercado gaúcho de vinhos finos
(2019-12-10)
International trade comprises an incessant exchange of goods between the various countries around the world, a fact that makes the local economy be constantly undermined by foreign goods, which sometimes represent a large ...
Análise do impacto do tabelamento do frete sobre os preços praticados por uma empresa de transportes
(2019-12-15)
The national logistics system has passed through several structural as well as managerial transformations over the years. The present work proposes a survey of the influence of the national freight table approved by the ...
Internacionalização de empresas brasileiras alimentícias e orgânicas: um estudo prévio à inserção da Santo Fruto no mercado externo
(2019-12-10)
The upkeep of quality of life and health has been a topic for many people in different countries. In this context, it is endeavoured to attain healthy habits, such as a diet that includes organic foods. This study brings ...
Influência da congruência da celebridade internacional e nacional com o produto endossado sobre o comportamento do consumidor
(2019-12-10)
This conclusive causal study explores the effects of celebrity use on advertisements, more precisely national and international, congruent and non-congruent with the product, on the emotional and behavioral responses of ...