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Aplicablidade das estratégias de marketing do Super Bowl em esportes brasileiros
(2020-07-15)
Marketing, often considered one of the foundations of management, is a powerful strategic tool aimed at the market positioning of its user, including the attribution of value and exercising the function of meeting the needs ...
Influência das avaliações no Google sobre o comportamento dos consumidores brasileiros e norte-americanos
(2020-07-15)
During the past few years, when developing a product or service, more and more the focus is on creating value through customer satisfaction. And, with the digital technologies advancement, the consumers have more opportunities ...
Análise da carga tributária internacional e o seu impacto no crescimento econômico
(2020-07-15)
The access to global markets is necessary to compete internationally and to promote countries' economic growth, but all the obstacles that may impede this rise must be analyzed. Taxation is an essential factor to be ...
Processo de internacionalização das igrejas IBL e Zion Church em países desenvolvidos
(2020-07-15)
This paperwork presents a comparative and descriptive study of the internationalization processes of two Brazilian evangelical churches to developed countries, namely: Igreja Batista da Lagoinha in Orlando, USA; and the ...
Plano de negócio para a implantação de uma empresa internacional de e-commerce voltada à moda feminina
(2020-12-17)
This study had the objective to develop a business plan for the implementation of an international e-commerce company focused on women's fashion in England. To this end, specific objectives were established. The method ...
Análise da viabilidade de exportação de shapes de skate da empresa Levita para a Espanha
(2020-07-15)
The exploration of new markets requires the company to adopt a series of actions and organizational changes, in order to prevent an opportunity from becoming a failure. In view of the intention of the Levita company, from ...
Análise do potencial de expansão da empresa Promob para a venda de software no mercado chinês
(2020-07-17)
This study aims to analyze the potential expansion of Promob to sell software in the Chinese market, bringing the reader an understanding of the internationalization processes of software and services companies. Data ...
Análise dos potenciais benefícios e desafios associados à utilização da blockchain no gerenciamento de processos logísticos marítimos
(2020-12-16)
With the advancement of new technologies, and highlighting blockchain among them, there is a great potential for restructuring in supply chain management. Segments such as the international logistics chain still use a large ...
Educação financeira: estudo comparativo entre Brasil, Alemanha, Estados Unidos e Holanda
(2020-12-07)
The work carried out arose from the need to improve the knowledge of the world population on an important subject that has not been so much explored, financial education. In fact, the population lacks of financial knowledge, ...
Estudo sobre a percepção de expatriados brasileiros sobre suas experiências de repatriação
(2020-07-17)
The globalization of companies is a reality on the world stage, and the speed of this process suggests new international management strategies, in view of this the method of expatriating a professional and repatriating him ...