The present study analyzes the behavior of the consumer inserted in an experimental scenario of co-creation in two groups with different cultural traits. For this purpose, a descriptive quantitative research was applied, ...

The way companies are communicating with their customers has been changing, once traditional advertising pieces, in the face of a world filled with information, are no longer able to hold the public's attention. Therefore, ...

In recent years, the Brazilian wine market went through a major transformation, and today is strengthened, despite the industry?s high taxes has been taking over the world. With the wine exports rates increasing, becomes ...

International trade is the field of knowledge that allows the possibility of negotiation and connection between the four continents, making products from all over the world circulate through diverse cultures and new ...

This conclusive quantitative research explores consumer behavior towards ads with models of different beauty standards, in two different nationalities, Brazil and India. The experiment consisted of four groups, two from ...

Awareness of the importance of sustainability has been growing worldwide. For this reason, sustainable packaging options are being sought to attract and satisfy consumers, especially in the cosmetics industry due to its ...