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Análise da percepção dos brasileiros sobre aspectos culturais canadenses e dos canadenses sobre aspectos culturais brasileiros 

Camello, Natália Spindola (2018-12-12)
One of the barriers to international trade is the cultural differences, which can distance unprepared nations and hinder their intercultural relations. As a result, comparative studies of different cultures are relevant ...
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Análise das respostas comportamentais de consumidores de duas sociedades com traços culturais distintos em um cenário de cocriação 

Muratore, Nicole Speguem (2019-07-09)
The present study analyzes the behavior of the consumer inserted in an experimental scenario of co-creation in two groups with different cultural traits. For this purpose, a descriptive quantitative research was applied, ...
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Percepção dos consumidores de diferentes culturas em relação à estratégia de storytelling 

Andriolo, Gabriela Comparin (2019-12-10)
The way companies are communicating with their customers has been changing, once traditional advertising pieces, in the face of a world filled with information, are no longer able to hold the public's attention. Therefore, ...
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Adaptação cultural de atletas de jiu-jitsu em competições no exterior 

Oliveira, Renato Ferreira Marcondes (2019-12-11)
This paper aims to explore the difficulties faced by Brazilian Jiu-Jitsu athletes in competitions abroad, a sport that is increasingly gaining popularity in Brazil, with 2.5 million practitioners in the country, many of ...
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Relações de trabalho em equipes multiculturais: um estudo sobre profissionais brasileiros que atuam no oriente médio 

Zanchetta, Atanis Larissa Rui (2023-12-12)
International migration plays an important role in contemporary social transformation, driven by globalization and the search for better living conditions. Around 4.2 million Brazilian citizens live abroad, of which it is ...
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Análise da internacionalização do funk brasileiro 

Pereira, Gabriel (2019-12-10)
The Brazilian Funk musical rhythm, born in the carioca peripheries, is being expanded to foreign markets. This paper analyzes the main characteristics of this rhythm internationalization. To this end, the research was ...

Análise das respostas comportamentais de consumidores do Brasil e Índia em relação a campanhas publicitárias com diferentes padrões de beleza 

Toledo, Allana Gomes (2019-12-10)
This conclusive quantitative research explores consumer behavior towards ads with models of different beauty standards, in two different nationalities, Brazil and India. The experiment consisted of four groups, two from ...
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Análise da adaptação cultural na expatriação de jogadores de futebol brasileiros 

Fenili, Luciane Dalla Rosa (2019-12-10)
With the growing international movement in sports, especially in football, studies are necessary to avoid damage. Therewith, an analysis of the characteristics of the expatriation process, based on the perception of Brazilian ...

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AuthorAndriolo, Gabriela Comparin (1)Camello, Natália Spindola (1)Fenili, Luciane Dalla Rosa (1)Muratore, Nicole Speguem (1)Oliveira, Renato Ferreira Marcondes (1)Pereira, Gabriel (1)Toledo, Allana Gomes (1)Zanchetta, Atanis Larissa Rui (1)Subject
Cultura (8)
Consumidores (3)Comportamento do consumidor (2)Ajustamento social (1)Atletas (1)Brasil - Aspectos culturais - Canadá (1)Comportamento do consumidor - Brasil - Índia (1)Comércio internacional (1)Expatriação (1)Funk (Música) (1)... View MoreDate Issued2019 (6)2018 (1)2023 (1)Has File(s)
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