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Análise da percepção dos brasileiros sobre aspectos culturais canadenses e dos canadenses sobre aspectos culturais brasileiros
(2018-12-12)
One of the barriers to international trade is the cultural differences, which can distance unprepared nations and hinder their intercultural relations. As a result, comparative studies of different cultures are relevant ...
Análise das respostas comportamentais de consumidores de duas sociedades com traços culturais distintos em um cenário de cocriação
(2019-07-09)
The present study analyzes the behavior of the consumer inserted in an experimental scenario of co-creation in two groups with different cultural traits. For this purpose, a descriptive quantitative research was applied, ...
Percepção dos consumidores de diferentes culturas em relação à estratégia de storytelling
(2019-12-10)
The way companies are communicating with their customers has been changing, once traditional advertising pieces, in the face of a world filled with information, are no longer able to hold the public's attention. Therefore, ...
Análise da internacionalização do funk brasileiro
(2019-12-10)
The Brazilian Funk musical rhythm, born in the carioca peripheries, is being expanded to foreign markets. This paper analyzes the main characteristics of this rhythm internationalization. To this end, the research was ...
Análise das respostas comportamentais de consumidores do Brasil e Índia em relação a campanhas publicitárias com diferentes padrões de beleza
(2019-12-10)
This conclusive quantitative research explores consumer behavior towards ads with models of different beauty standards, in two different nationalities, Brazil and India. The experiment consisted of four groups, two from ...
Análise da adaptação cultural na expatriação de jogadores de futebol brasileiros
(2019-12-10)
With the growing international movement in sports, especially in football, studies are necessary to avoid damage. Therewith, an analysis of the characteristics of the expatriation process, based on the perception of Brazilian ...
Adaptação cultural de atletas de jiu-jitsu em competições no exterior
(2019-12-11)
This paper aims to explore the difficulties faced by Brazilian Jiu-Jitsu athletes in competitions abroad, a sport that is increasingly gaining popularity in Brazil, with 2.5 million practitioners in the country, many of ...
Relações de trabalho em equipes multiculturais: um estudo sobre profissionais brasileiros que atuam no oriente médio
(2023-12-12)
International migration plays an important role in contemporary social transformation, driven by globalization and the search for better living conditions. Around 4.2 million Brazilian citizens live abroad, of which it is ...