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Análise das respostas comportamentais de consumidores de duas sociedades com traços culturais distintos em um cenário de cocriação
The present study analyzes the behavior of the consumer inserted in an experimental scenario of co-creation in two groups with different cultural traits. For this purpose, a descriptive quantitative research was applied, ...
Percepção dos consumidores de diferentes culturas em relação à estratégia de storytelling
The way companies are communicating with their customers has been changing, once traditional advertising pieces, in the face of a world filled with information, are no longer able to hold the public's attention. Therefore, ...
Análise das respostas comportamentais de consumidores do Brasil e Índia em relação a campanhas publicitárias com diferentes padrões de beleza
This conclusive quantitative research explores consumer behavior towards ads with models of different beauty standards, in two different nationalities, Brazil and India. The experiment consisted of four groups, two from ...
Os vinhos da Serra Gaúcha e a influência dos selos de IP e DO sobre a percepção dos consumidores norte americano e brasileiros
In recent years, the Brazilian wine market went through a major transformation, and today is strengthened, despite the industry?s high taxes has been taking over the world. With the wine exports rates increasing, becomes ...