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Itens para a visualização no momento 21-30 of 157
A percepção cultural no programa de au pair: um estudo entre brasileiras e famílias anfitriãs norte-americanas
(2019-12-04)
Cultural interaction is growing in the globalized world, in this way, understanding the cultural factors, becomes a differential for the good personal and professional development of any individual, before society, especially ...
Percepção dos consumidores de diferentes culturas em relação à estratégia de storytelling
(2019-12-10)
The way companies are communicating with their customers has been changing, once traditional advertising pieces, in the face of a world filled with information, are no longer able to hold the public's attention. Therefore, ...
Potencial mercadológico brasileiro na exportação de água mineral para os Emirados Árabes Unidos
(2019-12-13)
The present research aimed to show the Brazilian potential in the production and commercialization of mineral water in face of the scarcity and all the possibilities present in the UAE market, focusing on the commercialization ...
Análise da internacionalização do funk brasileiro
(2019-12-10)
The Brazilian Funk musical rhythm, born in the carioca peripheries, is being expanded to foreign markets. This paper analyzes the main characteristics of this rhythm internationalization. To this end, the research was ...
Análise da percepção de mães brasileiras e americanas em relação à influência da publicidade em canais do YouTube nas escolhas de consumo do público infantil
(2019-12-10)
Child consumption is growing worldwide and it is increasingly common to see products and services designed exclusively for children. The tools used to attract children have the most varied molds, however currently stand ...
Análise das respostas comportamentais de consumidores do Brasil e Índia em relação a campanhas publicitárias com diferentes padrões de beleza
(2019-12-10)
This conclusive quantitative research explores consumer behavior towards ads with models of different beauty standards, in two different nationalities, Brazil and India. The experiment consisted of four groups, two from ...
Método para seleção de fornecedores internacionais a partir de análise multicriterial
(2019-12-12)
Supplier selection process is extremely important in the company's strategic management, since it implies directly in the quality of the product and also in the financial management of the company. Thus, as organizations ...
Análise da adaptação cultural na expatriação de jogadores de futebol brasileiros
(2019-12-10)
With the growing international movement in sports, especially in football, studies are necessary to avoid damage. Therewith, an analysis of the characteristics of the expatriation process, based on the perception of Brazilian ...
Análise dos determinantes do nível de inteligência em smart cities e sua relação com a intensidade dos negócios internacionais
(2019-12-10)
This study aims to analyze the indicators that compose the different dimensions present in smart cities and identify their relation with the smartness level that each city was ranked in the 2018 CIMI (Cities in Motion ...
Fatores determinantes para adoção de e-commerce internacional
(2019-12-11)
Global e-commerce development provides growing opportunities to small and medium companies situated in Brazil, however, it is not yet widespread through Brazilian companies. The identification of determinant factors for ...