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Itens para a visualização no momento 51-54 of 54
Influência da congruência da celebridade internacional e nacional com o produto endossado sobre o comportamento do consumidor
(2019-12-10)
This conclusive causal study explores the effects of celebrity use on advertisements, more precisely national and international, congruent and non-congruent with the product, on the emotional and behavioral responses of ...
Potencial mercadológico brasileiro na exportação de água mineral para os Emirados Árabes Unidos
(2019-12-13)
The present research aimed to show the Brazilian potential in the production and commercialization of mineral water in face of the scarcity and all the possibilities present in the UAE market, focusing on the commercialization ...
Método para seleção de fornecedores internacionais a partir de análise multicriterial
(2019-12-12)
Supplier selection process is extremely important in the company's strategic management, since it implies directly in the quality of the product and also in the financial management of the company. Thus, as organizations ...
Análise dos determinantes do nível de inteligência em smart cities e sua relação com a intensidade dos negócios internacionais
(2019-12-10)
This study aims to analyze the indicators that compose the different dimensions present in smart cities and identify their relation with the smartness level that each city was ranked in the 2018 CIMI (Cities in Motion ...