Buscar
Itens para a visualização no momento 1-3 of 3
Video games como mídia publicitária: análise da marca Cup Noodles inserida em final Fantasy XV
(2021-12-11)
The purpose of this research was to discover how storytelling differentiates the Cup Noodles ingame announcement in Final Fantasy XV of the others, following a case study of the Final Fantasy XV game. To achieve this goal, ...
A cultura dos videogames: uma análise de como a publicidade se incorpora no mercado de games
(2022-12-19)
This work aimed to map how videogame culture integrates into society and the market, how it connects to its consumer and how they respond to actions imposed on them, along with a conglomeration of some advertising strategies ...
Como a publicidade e comunicação são aplicadas em The Last of Us e nos jogos digitais independentes
(2022-12-17)
In this project, a study was carried out on advertising in the world of digital games, focusing on the critically acclaimed game, The Last of Us. The relationship between video game fans and the industry was also addressed ...