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Uma nova perspectiva para a comunicação junto ao consumidor: a possibilidade da publicidade nativa
(2023-12-20)
The presente work aims to understand the possibility of a more spontaneous and authentic communication for brands, based on the concept of native advertising, which can be understood especially from the context of digital ...
Marcas reciclando o passado: Vans e o desafio de comunicar para diferentes gerações de consumidores
(2023-12-20)
The present work aims to understand the different positioning strategies of the Vans brand, which communicate and captivate generations of consumers over the years. For this, an exploratory-qualitative research with an ...
Megatendências influenciando marcas: “Casa Granado” e “Lola Cosmetics” revivendo o passado
(2023-12-20)
The present study aims to understand how megatrends can be used strategically by brands, making them more attractive to consumers, from the perspective of megatrend revivalism. The following work has a qualitative bias, ...