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As estratégias de relações públicas utilizadas pelas organizações na participação em feiras
(2022-12-13)
The present study aimed to reflect on the Public Relations strategies that can be used by organizations to achieve positive results in the participation in fairs. Regarding the methodology, bibliographic research, exploratory ...
Storytelling e a construção de experiências turísticas:uma análise do passeio de Maria Fumaça e Epopeia Italiana
(2022-12-17)
The cultural tourism sector has been developed itself significantly in recent decades and, when talked about visitors, it was no different. Today, they're seeking for more complete experiences, through those one that allows ...
O uso dos memes como estratégia de comunicação digital: uma análise sobre o case Netflix
(2022-12-13)
By observing the current technological and communicational context, it's possible to see the need for innovation and constant creation of strategies on the part of brands that seek to stand out and arouse the attention of ...
Jornada da transformação: o papel da comunicação nos processos de mudança organizacional
(2022-12-17)
The current economic, social and technological context requires constant innovation from organizations. To survive in the market that is increasingly complex and dynamic, it is necessary to adapt and understand that the ...
A contribuição do profissional de relações públicas ao terceiro setor
(2022-12-13)
The present study had as general objective, to demonstrate the contributions that the public relations professional can make to the Third Sector Organizations. As for the methodology, this study is considered exploratory ...