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Desafios e oportunidades da comunicação no apoio às estratégias de employer branding
(2023-07-11)
The changes in the labor market, arising from social, economic and technological factors, especially associated with the Covid-19 pandemic, significantly affected organizations, making the processes of change and transformation ...
Participação da comunidade de fãs nos diálogos digitais como fomentadora da narrativa transmídia: um estudo de caso do lançamento do álbum After Hours de the Weeknd
(2023-12-11)
This paper aims to understand the role played by the fan community as supporters and promoters of transmedia storytelling, using the release of The Weeknd's "After Hours" album as a case. During the release, the artist ...
Palco político e o espetáculo eleitoral – uma análise da imagem pública dos atores políticos que participaram dos debates de segundo turno das eleições presidenciais de 2022
(2023-12-05)
In increasingly competitive electoral contexts, it becomes relevant and necessary to discuss the theme of public image and politics. In this sense, the present study addresses the strategies used for the construction of ...
Estratégias de relações públicas na construção de marcas - um estudo de caso sobre o Magnabosco
(2023-12-05)
The general objective of this study was to analyze the contribution of public relations strategies in building brands. The main areas of study were the construction of identity and image of organizations, through the ...
A contribuição do relações públicas no planejamento de eventos culturais - um estudo de caso sobre a 39º Feira do Livro de Caxias do Sul
(2023-12-05)
The main objective of this study was to reflect on the contribution of the Public Relations professional in the of cultural events and the propagation of cultural diversity, focusing on the city of Caxias do Sul - Rio ...
Espetáculo no prato: o uso do Instagram como estratégia de comunicação na gastronomia
(2023-12-07)
Food is an element that transcends its functional role and becomes a means of communication and expression, acquiring meanings that go beyond simple nutrition. In the digital age, this dimension is amplified, allowing a ...