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Storytelling e a construção de experiências turísticas:uma análise do passeio de Maria Fumaça e Epopeia Italiana
(2022-12-17)
The cultural tourism sector has been developed itself significantly in recent decades and, when talked about visitors, it was no different. Today, they're seeking for more complete experiences, through those one that allows ...
O uso dos memes como estratégia de comunicação digital: uma análise sobre o case Netflix
(2022-12-13)
By observing the current technological and communicational context, it's possible to see the need for innovation and constant creation of strategies on the part of brands that seek to stand out and arouse the attention of ...
O uso estratégico do instagram pelos influenciadores digitais: um estudo de caso da Rafaela Grolli e o perfil Fica a Dica Caxias
(2020-12-17)
The theme of this research refers to the role of digital influencers in communication processes permeated by the digital environment. More specifically will analyze the practices of this professional in the scope of ...
Jornada da transformação: o papel da comunicação nos processos de mudança organizacional
(2022-12-17)
The current economic, social and technological context requires constant innovation from organizations. To survive in the market that is increasingly complex and dynamic, it is necessary to adapt and understand that the ...
Comunicação para a promoção da educação à cidadania - estudo de caso do grupo escoteiro tradicional do ar Caxias do Sul RS
(2020-12-17)
The theme of this work refers to communication and its influence on the promotion of citizenship. More specifically, we sought to address the role of communication in the Scout universe and understand the contributions it ...
A contribuição do profissional de relações públicas ao terceiro setor
(2022-12-13)
The present study had as general objective, to demonstrate the contributions that the public relations professional can make to the Third Sector Organizations. As for the methodology, this study is considered exploratory ...
Espetáculo no prato: o uso do Instagram como estratégia de comunicação na gastronomia
(2023-12-07)
Food is an element that transcends its functional role and becomes a means of communication and expression, acquiring meanings that go beyond simple nutrition. In the digital age, this dimension is amplified, allowing a ...