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Em busca da diferenciação no universo das cores: um estudo sobre branding e a marca PANTONE
(2021-12-23)
This study seeks to explore the branding management of the PANTONE® color brand, pointing out the marketing actions involved throughout its trajectory of consolidation in the market, making it the world authority in the ...
Playstation: estratégias na busca do valor de marca no mercado de videogames
(2021-12-20)
This study aims to understand how Playstation creates brand value, especially through the use of specific strategies, impacting the video game market. In addition, it studies the history of video games and the PlayStation ...