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A apropriação do feminismo pela publicidade contemporânea e sua relação com o contexto social
(2019-07-20)
This monograph aims to analyze how the advertising that seeks to manifest feminist ideals in today's society develops, a complex context that involves a dispute between the exaltation and the opposition to feminism. The ...
A personagem feminina no vídeo publicitário “Coco Mademoiselle: the film - Chanel”
(2019-12-11)
This research presents the construction of the female character in the advertising video ?Coco Mademoiselle: The Film?. The research aims to understand the influences of the historical context on the female character ...