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Marilyn Monroe como arquétipo e endosso de marca
(2019-12-11)
Marilyn Monroe's image becomes desired by the marks during her life and after death. With this, the research objective is to study the brand archetype Marilyn Monroe and how it became endorsement in advertising. The ...
O mito da mulher no cinema: análise da representação feminina no filme "Tudo sobre minha mãe"
(2019-12-10)
This work addresses the woman myth and its relation with female characters? construction in cinema through art direction. The bibliographic research assists in understanding how women are represented in society and how ...
Cenas pós-créditos como estratégia de fidelização de público no Universo Cinematográfico Marvel
(2019-12-10)
This monograph aims to investigate how the post-credit scenes of the Marvel Cinematographic Universe contribute to the audience loyalty strategy in the Avengers' path until Ultimato. For this, we chose the method of content ...
O governo civil militar e o cinema brasileiro: a censura cinematográfica e o triunfo das pornochanchadas
(2019-12-11)
The subject of this research comprises the relationship between the Pornochanchadas cinematic movement and the 1964 Military Dictatorship. The Pornochanchadas followed a worldwide trend of success and peaked during the ...
A representatividade na comunicação: o papel do negro na publicidade brasileira
(2019-07-15)
This monography aims to address aspects related to the perception of Brazilian consumers about the presence of the black people in the country's advertising, analyzing the causes and benefits that this theme can bring, ...
Da televisão ao feed: análise das diferentes aplicações da redação publicitária na televisão e no Instagram
(2019-07-01)
This term paper aims to verify how the writing techniques have adapted from television discourse to Instagram. The scientific embasament comes through descriptive and documentary research, in which the characteristics of ...
Um estudo da obra Sonic Highways da banda Foo Fighters sob a ótica dos conceitos de storytelling e transmídia
(2019-07-15)
Since of the strategies of advertising an entertainment product can be based on theoretical concepts of communication. A series of videos uploaded from the TV series was made with the release of Sonic Highways script from ...