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Itens para a visualização no momento 31-40 of 73
A adaptação das histórias em quadrinhos para o cinema: análise das representações do empoderamento feminino na personagem Mulher-Maravilha
(2020-07-27)
The objective of the study is to verify the evolution of the character Wonder Woman throughout the comic books ant its adaptation for the cinema, in order to detect reflexes of the feminine empowerment that happened socially ...
O legado da princesa : a construção da personagem feminina em Star Wars
(2020-07-29)
This work aims to understand how the female character is constructed in the North American science fiction saga Star Wars, with an approach that involves, notably, the perspective of myth and how it?s constructed. The case ...
Análise das técnicas de persuasão e heurísticas na campanha de lançamento da marca Amanco no Brasil
(2019-12-11)
This paper aims to understand how the persuasion and heuristics techniques were used in the purchase decision processes in the launching campaign of the Amanco brand launch in the Brazilian market in 2006. For this, a ...
O futebol feminino "Veio Pra Ficar": um estudo de caso da campanha de lançamento do batom "Power Stay" da marca Avon com a jogadora Marta
(2020-07-27)
This monograph presents a study about Avon's "Veio Pra Ficar" campaign regarding the launch of the Power Stay lipstick, which was hosted by the soccer player Marta. To contextualize the scenario for launching the campaign ...
Gestão de marca de celebridades: uma análise das redes sociais de Harry Styles
(2021-07-10)
This work aims to analyze the management of the Harry Styles brand, on social networks, from the theoretical perspective of marketing and advertising. This work aims to analyze the management of the Harry Styles brand, on ...
Como o cinema imita a realidade? O caso do ônibus 174 no cinema brasileiro
(2021-12-20)
The present study has as its theme the simulation of reality in cinema, and its objective is to understand the role of audiovisual language in the representation of real stories in cinematographic works, especially in the ...