Video games como mídia publicitária: análise da marca Cup Noodles inserida em final Fantasy XV

Abstract

The purpose of this research was to discover how storytelling differentiates the Cup Noodles ingame announcement in Final Fantasy XV of the others, following a case study of the Final Fantasy XV game. To achieve this goal, a literature search was carried out, where it was possible to see the performance of different styles of advertising within the games, as well as the evolution of video games as a media, in addition to narrative processes, storytelling, Final Fantasy XV and Cup Noodles. In-depth interviews were conducted, followed by an analysis on the results. At the end of this study, the differences in the relationship of consumers with the in-game advertising, due to the narrative presence as a sidequest. [resumo fornecido pelo autor]