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Práticas de marketing de relacionamento voltadas à exportação: um estudo de caso na Tramontina S.A. Cutelaria
(2019-12-10)
The international market competitiveness requires companies to search continuously for differentials and, within that, relationship marketing plays an essential role for customer loyalty. From this perspective, this academic ...
A influência da tipologia psicológica de negociadores internacionais sobre a administração de conflitos
(2019-12-10)
In a scenario of globalization, where individuals have a bigger facility to communicate, a bigger quantity of conflicts is expected to emerge. Given that the organizations are composed of individuals and the organizations ...
Análise do mercado internacional de vinhos: a influência do país de origem no mercado gaúcho de vinhos finos
(2019-12-10)
International trade comprises an incessant exchange of goods between the various countries around the world, a fact that makes the local economy be constantly undermined by foreign goods, which sometimes represent a large ...
Análise do impacto do tabelamento do frete sobre os preços praticados por uma empresa de transportes
(2019-12-15)
The national logistics system has passed through several structural as well as managerial transformations over the years. The present work proposes a survey of the influence of the national freight table approved by the ...
Internacionalização de empresas brasileiras alimentícias e orgânicas: um estudo prévio à inserção da Santo Fruto no mercado externo
(2019-12-10)
The upkeep of quality of life and health has been a topic for many people in different countries. In this context, it is endeavoured to attain healthy habits, such as a diet that includes organic foods. This study brings ...
Influência da congruência da celebridade internacional e nacional com o produto endossado sobre o comportamento do consumidor
(2019-12-10)
This conclusive causal study explores the effects of celebrity use on advertisements, more precisely national and international, congruent and non-congruent with the product, on the emotional and behavioral responses of ...
Showrooming: fatores determinantes que impactam na intenção de compra de eletrônios e eletrodomésticos
(2019-07-09)
The use of tools for virtual research and/or acquisition provides to the customer new experiences of purchase goods. With the objective of contributing to understanding the attitude and behavior of the buyer at the time ...
Análise comparativa da atuação da Netflix e da percepção dos seus usuários no Brasil e na Alemanha
(2018-12-16)
Technological advances are part of the daily routine and have created a market increasingly dependent on the Internet in the field of entertainment. In this context, streaming technology, which emerged in the 1990s, has ...
Diagnóstico de alcance da comunicação integrada de marketing dos e-sports: de que maneira a população recebe informações sobre e-sports na cidade de Caxias do Sul
(2019-12-06)
From the beginning of the digital games, through the arcades era, many people considered video games with proper competition. In addition to the fact of the competitiveness, a market of important participation has been ...