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Itens para a visualização no momento 1-7 of 7
A cultura dos videogames: uma análise de como a publicidade se incorpora no mercado de games
(2022-12-19)
This work aimed to map how videogame culture integrates into society and the market, how it connects to its consumer and how they respond to actions imposed on them, along with a conglomeration of some advertising strategies ...
Percepção de marca no futebol: um estudo de caso do Clube Red Bull Bragantino
(2022-12-16)
This monograph has as main objective to understand the effectiveness of the incorporation of the Red Bull brand in Clube Atlético Bragantino and its relationship with the consumer public. Through the case study carried out ...
A floresta consumiu a estrada: análise da propaganda da edição “Amazônia, um novo Brasil” de 1973 da Revista Manchete
(2022-12-14)
The objective of this work is to analyze the pages of the special edition of Manchete magazine from 1973 "Amazônia, Um novo Brasil" through the narrative discourse. For this, the emergence of the Transamazônica highway ...
A imensidão de mortos: uma análise de trailers que antecederam as maiores audiências da série The Walking Dead
(2022-07-15)
The present essay analyzes trailers that preceded the biggest audiences of the American series The Walking Dead. The object of study of the present research is constituted by the trailers of the 5th and 7th seasons of The ...
Endomarketing como ferramenta introdutória da diversidade dentro de uma empresa varejista um estudo de caso da sim rede de postos
(2022-07-16)
The tool aimed to understand that the way of conducting the technique and the work environment can be a fundamental working tool for the diversity of work in the LGBTIA+ public, inducing a work study on a SIM Rede de Postos. ...
Como a publicidade e comunicação são aplicadas em The Last of Us e nos jogos digitais independentes
(2022-12-17)
In this project, a study was carried out on advertising in the world of digital games, focusing on the critically acclaimed game, The Last of Us. The relationship between video game fans and the industry was also addressed ...
A propaganda nazista no cinema: a construção da obra cinematográfica “Triunfo da vontade” a partir dos princípios teóricos de propaganda do movimento
(2022-12-17)
This research aims to develop a greater understanding of Nazi Propaganda, focusing its study on the use of cinema as the primary propaganda tool of the Movement and, relating the Theoretical Principles of Propaganda, ...