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A representação da marca pessoal de artistas femininas na música pop: uma análise de identidade visual em álbuns conceituais contemporâneos
(2021-12-08)
The present study aims to understand how a concept album can represent, from its visual identity, the personal brand of the contemporary female pop artist. To do so, we initially made use of bibliographical research, where ...
Nise, o coração da loucura: um estudo sobre o grotesco no cinema nacional
(2021-07-13)
This research approaches the use of the grotesque aesthetics in cinema from the cinematographic languages ??used in the narrative. As the cinematographic choices of an audiovisual director, they are one of the main delimiters ...
Música independente LGBTQIA+ brasileira: estratégias de comunicação em meio digital
(2021-12-08)
This work aims to understand how the Brazilian LGBTQIA+ independent music market uses the Internet in a strategic way to promote its artistic production and engage the public. The perspective is qualitative-exploratory. ...
Futuro das agências de publicidade no Brasil: percepção de profissionais da região Sul e Sudeste
(2020-12-22)
Advertising is a very dynamic area, constantly guided by changes in society. To be able to follow all innovations, it is necessary to look beyond the present, seeking to trace trends and possible structural changes. ...
Playstation: estratégias na busca do valor de marca no mercado de videogames
(2021-12-20)
This study aims to understand how Playstation creates brand value, especially through the use of specific strategies, impacting the video game market. In addition, it studies the history of video games and the PlayStation ...
Um estudo sobre a relação entre políticas públicas de comunicação e o Transtorno do Espectro Autista (TEA) em famílias da região de Farroupilha/RS
(2021-07-09)
This work aims to visualize the needs in relation to social communication that autistic people and their families - members of the Farroupilha Association of Parents and Friends of the Autist - support on a daily basis. ...
Criação publicitária em tempos de cibercultura: usos da linguagem em busca da sensibilização do consumidor
(2021-12-08)
This study seeks to understand how the language of cyberculture has an influence on advertising creation and the reasons why advertisers appropriate it in favor of persuasion. To support this perspective, this work has a ...