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A representatividade na comunicação: o papel do negro na publicidade brasileira
(2019-07-15)
This monography aims to address aspects related to the perception of Brazilian consumers about the presence of the black people in the country's advertising, analyzing the causes and benefits that this theme can bring, ...
Como a narrativa transmídia transformou Harry Potter em um fenômeno
(2019-07-15)
This work quests identify how the Harry Potter literary work became a phenomenon storytelling transmedia, associated with the importance of the consumer for the development of the literary work for other platforms. The ...
Análise de identidade e personalidade da Vans : estudo de caso e representação de seus consumidores ao longo da história da marca
(2020-07-27)
This study seeks to present the identity, brand personality of Vans and also demonstrate how the personality and self-concept was portrayed of consumers towards its advertisements. The research has the general objective ...
A influência do merchandising no processo de decisão de compra de produtos para pets
(2020-07-30)
The pet market is constantly growing in recent years, one of the factors that justify this phenomenon is the fact that people are increasingly humanizing their pets, that is, treating them as a member of the family. ...
Análise das técnicas de persuasão e heurísticas na campanha de lançamento da marca Amanco no Brasil
(2019-12-11)
This paper aims to understand how the persuasion and heuristics techniques were used in the purchase decision processes in the launching campaign of the Amanco brand launch in the Brazilian market in 2006. For this, a ...
O futebol feminino "Veio Pra Ficar": um estudo de caso da campanha de lançamento do batom "Power Stay" da marca Avon com a jogadora Marta
(2020-07-27)
This monograph presents a study about Avon's "Veio Pra Ficar" campaign regarding the launch of the Power Stay lipstick, which was hosted by the soccer player Marta. To contextualize the scenario for launching the campaign ...
Em busca da diferenciação no universo das cores: um estudo sobre branding e a marca PANTONE
(2021-12-23)
This study seeks to explore the branding management of the PANTONE® color brand, pointing out the marketing actions involved throughout its trajectory of consolidation in the market, making it the world authority in the ...
Conectando-se ao consumidor de jogos da nova geração através da publicidade in game - caso Fortnite
(2021-07-10)
This work had the purpose of research to discover how the games of the new generation of video games connect to the consumer, through a case study of the game Fortnite. To achieve this goal, bibliographic research was used ...