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O storytelling construído ao longo dos anos pelo streamer Gaules e o impacto no sucesso do campeonato IEM Rio Major 2022 de Counter Strike Global Offensive (CS:GO)
(2023-12-09)
The study titled "The Storytelling Built Over the Years by Streamer Gaules and the Impact on the Success of the IEM Rio Major 2022 Championship of Counter-Strike Global Offensive (CS:GO)" investigates the use of storytelling ...
A busca de valor em marcas da perfumaria nacional: uma análise a partir do imaginário da brasilidade
(2023-12-20)
The present work has the objective of understanding how the current national perfume brands strategically use the brand equity associated with the construction of the imaginary of Brazilianness. The work has a qualitativ ...
A influência da marca na compra de chocolates pelo consumidor: um estudo a partir da técnica de blind test
(2023-12-20)
The present study aims to understand the influence of the brand on the consumer's chocolate purchase decision process, especially using the blind test technique. For this, there is an initial quantitative approach with ...
Em busca de uma comunicação engajadora no Instagram: planejamento de marketing digital para a empresa Gramado avicultura
(2023-12-20)
The present work aims to idealize a plan in the scope of digital marketing in search of engagement of the public of the company Gramado Avicultura in the social network Instagram. For this, the methodology used involves ...
Visões do rosto e sua importância na construção de personagens no cinema
(2023-12-20)
This study aims to understand the portrayal of the face in cinema as an important resource for character building and characterization in the cinematographic language. The material here presented is organized into three ...