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Inovação de produtos inteligentes a partir da internet das coisas : um estudo de casos múltiplos em empresas do Rio Grande do Sul
(2019-04-05)
The innovation and implementation of smart products has been growing in recent years, since the development of new technologies makes products adaptive and generators of advantages for the human being. The aim of this ...
Implicações do fenômeno Big Data na tomada de decisão baseada em dados em uma cooperativa de crédito
(2019-07-16)
With the exponential growth in the volume of data to be managed and analyzed by companies in the last decades, more complexity is added to the decision making. In addition to volume, they also multiply as data sources and ...
Uso de inteligência artificial em apoio à decisão clínica: o caso do Hospital de Câncer Mãe de Deus com a ferramenta cognitiva Watson for oncology
(2019-06-17)
Artificial Intelligence is an area of science originated in the 1950s, through studies of neuroscience and mathematics, proposing the simulation or reproduction of human-level intelligence in machines. Evolution made it ...
A interação entre princípios cooperativistas e práticas de aprendizagem organizacional na geração de inovações sociais: análise a partir de programas sociais da Sicredi Serrana
(2019-06-12)
Social innovation draws attention from researchers as well as the organizations due to new social problems that require new, useful and lasting solutions. It can be defined as a process of scientific initiation to achieve ...
A cultura da informação e o processo de sensemaking em instituições de ensino superior da Serra Gaúcha
(2019-07-22)
The information culture can be characterized as a competitive differential for the knowledge organizations because it bases the behaviors that make possible the interpretation of the signals of the internal and external ...
Percepção do aluno de administração frente estratégias de aprendizagem ativa como inovação ao modelo tradicional de ensino
(2019-09-12)
This dissertation presents an analysis of the active learning strategies adopted in the IES Management course in the southern region of Brazil. This work brings the perception of the student about the practices carried out ...
Antecedentes da lealdade à marca: um estudo no contexto de uma marca de fast food
(2019-12-16)
The relationship between consumers and brands has received increasing prominence in the literature and organizational practices recently, as their importance for obtaining competitive advantages has been observed. Linked ...
Fatores que impactam no insucesso de micro e pequenas empresas do setor metalmecânico da Serra Gaúcha sob a ótica de especialistas
(2019-10-10)
Micro and small businesses contribute to the well-being of their places as they create jobs, introduce innovations and stimulate economic growth. By producing goods and services, they help large companies and allow the ...
Desconto no preço fornecido somente a terceiro: um experimento relacionando nível de desconto e nível de preço
(2019-01-30)
Pricing strategy based on price discounts can positively or negatively influence consumer perceptions. However, this research focused on analyze the negative consequences of this strategy. It is known that a portion of the ...
Determinantes da retenção de clientes em um ambiente de serviços de transporte rodoviário de cargas
(2019-10-17)
Customer retention is considered a competitive factor, which can boost revenue growth (billing), as well as a possible reduction of costs and a growth in profit and profitability of companies, being pointed out as a very ...