Um estudo da obra Sonic Highways da banda Foo Fighters sob a ótica dos conceitos de storytelling e transmídia

Abstract

Since of the strategies of advertising an entertainment product can be based on theoretical concepts of communication. A series of videos uploaded from the TV series was made with the release of Sonic Highways script from Foo Fighters. In order to carry out the research is necessary to present the concepts of storytelling and transmedia applied to the documentary series, to analyse how it was used as an advertising tool for the release of the album, to verify if the alternative dissemination of the album had influenced the public's opinion, and to structurally conceptualise the documentary serie to the public. As methodology was used, exploratory, bibliographic, documentary and qualitative research, with the case study and interviews with fans who had contact with this job. Because of that, we observe that the storytelling strategies in the documentary series Sonic Highways are not displayed in the release of the eponymous music album. Although they were not successful in the release, they helped to spread the word in another way, i.e., giving to the project another dimension closer to a piece of art and indirectly contributing to an increase in the desire for consumption of the musical album (sic).