Pandemia de COVID-19 e o uso das redes sociais: a busca por procedimentos estéticos e a reafirmação dos padrões de beleza

Abstract

This paper aims to understand how following social networks for long periods of time can be increasingly reaffirming the standards of beauty that have been imposed on women throughout history. Through the chapters on each subject related to the research problem we sought to detail each topic in a specific way that would help in the analysis of the project. It started talking about the history of beauty that has guided Brazil since ancient times, right away the topics entered the digital era that has been increasingly strong and becoming more essential in everyday life. After that, the idea was to understand the social networks and the famous influencers to analyze if during the Covid-19 pandemic there was an increase in the use of this type of content and thus verify if following these names daily has helped to increase the search for aesthetic procedures that promise to improve the self-esteem of female public. With the help of netnography, a page related to the subject was analyzed and a questionnaire was used for quantitative data collection. [resumo fornecido pelo autor]