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Estudo de viabilidade de exportação de usina de asfalto para a África do Sul
(2019-12-10)
The present work is about the viability study of exportation of asphalt plants to South Africa. Therefore, firstly, the general data of the manufacturer of the product in question had been collected in order to obatin as ...
Análise das respostas comportamentais de consumidores de duas sociedades com traços culturais distintos em um cenário de cocriação
(2019-07-09)
The present study analyzes the behavior of the consumer inserted in an experimental scenario of co-creation in two groups with different cultural traits. For this purpose, a descriptive quantitative research was applied, ...
Análise do impacto gerado pela regulamentação da Cannabis no Uruguai
(2019-12-11)
Drug trafficking has burdened states and civil society through organized crime, money laundering, corruption and terrorism. Aware of these losses caused by drug trafficking, this study aims to analyze the impact of cannabis ...
A percepção cultural no programa de au pair: um estudo entre brasileiras e famílias anfitriãs norte-americanas
(2019-12-04)
Cultural interaction is growing in the globalized world, in this way, understanding the cultural factors, becomes a differential for the good personal and professional development of any individual, before society, especially ...
Percepção dos consumidores de diferentes culturas em relação à estratégia de storytelling
(2019-12-10)
The way companies are communicating with their customers has been changing, once traditional advertising pieces, in the face of a world filled with information, are no longer able to hold the public's attention. Therefore, ...
Fatores determinantes para adoção de e-commerce internacional
(2019-12-11)
Global e-commerce development provides growing opportunities to small and medium companies situated in Brazil, however, it is not yet widespread through Brazilian companies. The identification of determinant factors for ...
Práticas de marketing de relacionamento voltadas à exportação: um estudo de caso na Tramontina S.A. Cutelaria
(2019-12-10)
The international market competitiveness requires companies to search continuously for differentials and, within that, relationship marketing plays an essential role for customer loyalty. From this perspective, this academic ...
A influência da tipologia psicológica de negociadores internacionais sobre a administração de conflitos
(2019-12-10)
In a scenario of globalization, where individuals have a bigger facility to communicate, a bigger quantity of conflicts is expected to emerge. Given that the organizations are composed of individuals and the organizations ...
Análise do mercado internacional de vinhos: a influência do país de origem no mercado gaúcho de vinhos finos
(2019-12-10)
International trade comprises an incessant exchange of goods between the various countries around the world, a fact that makes the local economy be constantly undermined by foreign goods, which sometimes represent a large ...