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Itens para a visualização no momento 11-20 of 27
Endomarketing como ferramenta introdutória da diversidade dentro de uma empresa varejista um estudo de caso da sim rede de postos
(2022-07-16)
The tool aimed to understand that the way of conducting the technique and the work environment can be a fundamental working tool for the diversity of work in the LGBTIA+ public, inducing a work study on a SIM Rede de Postos. ...
Como a publicidade e comunicação são aplicadas em The Last of Us e nos jogos digitais independentes
(2022-12-17)
In this project, a study was carried out on advertising in the world of digital games, focusing on the critically acclaimed game, The Last of Us. The relationship between video game fans and the industry was also addressed ...
A propaganda nazista no cinema: a construção da obra cinematográfica “Triunfo da vontade” a partir dos princípios teóricos de propaganda do movimento
(2022-12-17)
This research aims to develop a greater understanding of Nazi Propaganda, focusing its study on the use of cinema as the primary propaganda tool of the Movement and, relating the Theoretical Principles of Propaganda, ...
A publicidade em meio à sociedade do cansaço: seria o minimalismo a alternativa mais eficiente para a otimização do consumo de informações?
(2023-07-11)
This research seeks to discuss the hypothesis of the minimalism being the best way for a faster and clear content absorption or not. Thereunto, besides the current society moment diagnosis, focused on the pattern of the ...
Percepções do fazer publicitário sobre os impactos das definições da Lei Geral de Proteção de Dados
(2023-12-07)
This monograph aims to understand the transformations that advertising has undergone since the rise of the General Data Protection Law, since personal data is necessary for the profession. We then seek to understand how ...
Ética publicitária em jogo: falácias da comunicação com o uso do greenwashing
(2023-12-20)
The present work aims to investigate how the advertising communication of current beauty product brands covers up relevant information related to sustainability based on greenwashing techniques. Thus, the methodology ...
Uma nova perspectiva para a comunicação junto ao consumidor: a possibilidade da publicidade nativa
(2023-12-20)
The presente work aims to understand the possibility of a more spontaneous and authentic communication for brands, based on the concept of native advertising, which can be understood especially from the context of digital ...
Marketing esportivo: o elo da National Basketball Association no enriquecimento da experiência do consumidor
(2023-12-12)
The brand development of the major North American Basketball League, the National Basketball Association (NBA), has diverse strategies to generate sale and business in the sport market. Nonetheless, the hurdle of customer ...
Comunicação de marcas em tempos de pandemia COVID-19 e o uso da estratégia de aducation: estudo de caso iFOOD
(2023-12-20)
This work presents a research that has the main objective of investigating the relationship between education and advertising from the education strategy used during the world pandemic of Covid-19. It has an exploratory- ...