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A publicidade em meio à sociedade do cansaço: seria o minimalismo a alternativa mais eficiente para a otimização do consumo de informações?
(2023-07-11)
This research seeks to discuss the hypothesis of the minimalism being the best way for a faster and clear content absorption or not. Thereunto, besides the current society moment diagnosis, focused on the pattern of the ...
Percepções do fazer publicitário sobre os impactos das definições da Lei Geral de Proteção de Dados
(2023-12-07)
This monograph aims to understand the transformations that advertising has undergone since the rise of the General Data Protection Law, since personal data is necessary for the profession. We then seek to understand how ...
Ética publicitária em jogo: falácias da comunicação com o uso do greenwashing
(2023-12-20)
The present work aims to investigate how the advertising communication of current beauty product brands covers up relevant information related to sustainability based on greenwashing techniques. Thus, the methodology ...
Uma nova perspectiva para a comunicação junto ao consumidor: a possibilidade da publicidade nativa
(2023-12-20)
The presente work aims to understand the possibility of a more spontaneous and authentic communication for brands, based on the concept of native advertising, which can be understood especially from the context of digital ...
Marketing esportivo: o elo da National Basketball Association no enriquecimento da experiência do consumidor
(2023-12-12)
The brand development of the major North American Basketball League, the National Basketball Association (NBA), has diverse strategies to generate sale and business in the sport market. Nonetheless, the hurdle of customer ...
Marcas reciclando o passado: Vans e o desafio de comunicar para diferentes gerações de consumidores
(2023-12-20)
The present work aims to understand the different positioning strategies of the Vans brand, which communicate and captivate generations of consumers over the years. For this, an exploratory-qualitative research with an ...
Comunicação de marcas em tempos de pandemia COVID-19 e o uso da estratégia de aducation: estudo de caso iFOOD
(2023-12-20)
This work presents a research that has the main objective of investigating the relationship between education and advertising from the education strategy used during the world pandemic of Covid-19. It has an exploratory- ...
Mesmo virtual, violência! WhatsApp como espaço comunicacional de manifestação de violências contra a intimidade da mulher na atualidade
(2023-12-20)
The objectives of this study consist in an analysis of the forms of exposure of female intimacy on the Internet, specifically contemplating cases of symbolic violence against women in the WhatsApp application. The organization ...