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Itens para a visualização no momento 11-20 of 32
Relações públicas e a gestão de imagem de atletas do futebol
(2020-12-17)
The present work has as its theme the study of image management focused on soccer athletes. The objective sought to identify the role of Public Relations in building an image, focusing on the strategies that can be used ...
Relações públicas e a gestão estratégica do relacionamento com clientes: um estudo de caso da Tramontina Garibaldi Indústria Metalúrgica S.A.
(2021-07-10)
Organizational competitiveness demands from companies a continuous search for improvements and differentials in their processes, which is why keeping customers and winning new ones has become so important. In this context, ...
Gestão de crises em redes sociais: práticas e estratégias do dia a dia organizacional
(2021-12-10)
The last few decades have been marked by successive technological advances that revolutionized the human experience in society. Such transformations had a profound impact on communication, especially due to the emergence ...
Relações públicas no cenário on-line: o marketing digital como estratégia de comunicação organizacional
(2020-12-17)
Public relations are fundamental to the strategic performance of the organization, as well as the marketing area. In a scenario where new technologies have transformed communication, digital marketing emerges as a strategy ...
As estratégias de relações públicas utilizadas pelas organizações na participação em feiras
(2022-12-13)
The present study aimed to reflect on the Public Relations strategies that can be used by organizations to achieve positive results in the participation in fairs. Regarding the methodology, bibliographic research, exploratory ...
Storytelling e a construção de experiências turísticas:uma análise do passeio de Maria Fumaça e Epopeia Italiana
(2022-12-17)
The cultural tourism sector has been developed itself significantly in recent decades and, when talked about visitors, it was no different. Today, they're seeking for more complete experiences, through those one that allows ...
A contribuição do relações públicas na construção da identidade, imagem e reputação das organizações - um estudo de caso sobre empresas de cosméticos e beleza
(2021-12-11)
This research has as its' central theme the contribution of Public Relations in the construction of the identity, image and reputation of organizations - a case study on cosmetics and beauty companies. This study adopted ...