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Itens para a visualização no momento 21-30 of 32
O uso dos memes como estratégia de comunicação digital: uma análise sobre o case Netflix
(2022-12-13)
By observing the current technological and communicational context, it's possible to see the need for innovation and constant creation of strategies on the part of brands that seek to stand out and arouse the attention of ...
O uso estratégico do instagram pelos influenciadores digitais: um estudo de caso da Rafaela Grolli e o perfil Fica a Dica Caxias
(2020-12-17)
The theme of this research refers to the role of digital influencers in communication processes permeated by the digital environment. More specifically will analyze the practices of this professional in the scope of ...
Jornada da transformação: o papel da comunicação nos processos de mudança organizacional
(2022-12-17)
The current economic, social and technological context requires constant innovation from organizations. To survive in the market that is increasingly complex and dynamic, it is necessary to adapt and understand that the ...
O fenômeno big data e a área de relações públicas
(2020-12-17)
Desafios e oportunidades da comunicação no apoio às estratégias de employer branding
(2023-07-11)
The changes in the labor market, arising from social, economic and technological factors, especially associated with the Covid-19 pandemic, significantly affected organizations, making the processes of change and transformation ...
Participação da comunidade de fãs nos diálogos digitais como fomentadora da narrativa transmídia: um estudo de caso do lançamento do álbum After Hours de the Weeknd
(2023-12-11)
This paper aims to understand the role played by the fan community as supporters and promoters of transmedia storytelling, using the release of The Weeknd's "After Hours" album as a case. During the release, the artist ...
Palco político e o espetáculo eleitoral – uma análise da imagem pública dos atores políticos que participaram dos debates de segundo turno das eleições presidenciais de 2022
(2023-12-05)
In increasingly competitive electoral contexts, it becomes relevant and necessary to discuss the theme of public image and politics. In this sense, the present study addresses the strategies used for the construction of ...
Comunicação para a promoção da educação à cidadania - estudo de caso do grupo escoteiro tradicional do ar Caxias do Sul RS
(2020-12-17)
The theme of this work refers to communication and its influence on the promotion of citizenship. More specifically, we sought to address the role of communication in the Scout universe and understand the contributions it ...
Estratégias de relações públicas na construção de marcas - um estudo de caso sobre o Magnabosco
(2023-12-05)
The general objective of this study was to analyze the contribution of public relations strategies in building brands. The main areas of study were the construction of identity and image of organizations, through the ...
A contribuição do relações públicas no planejamento de eventos culturais - um estudo de caso sobre a 39º Feira do Livro de Caxias do Sul
(2023-12-05)
The main objective of this study was to reflect on the contribution of the Public Relations professional in the of cultural events and the propagation of cultural diversity, focusing on the city of Caxias do Sul - Rio ...