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O novo mercado fonográfico: a era das plataformas digitais e selos independentes - um estudo do selo Honey Bomb Records
(2021-07-10)
This work has as its theme the relationship between the Spotify digital platform and the musical releases of artists from the Honey Bomb Records label. The analysis uses as object of study two albums released by the label ...
Storytelling como possibilidade para a construção de marcas pessoais de sucesso: estudo de caso Manu Gavassi
(2021-12-20)
This work aims to understand how storytelling helps to build sucessful personal brands. For this, the methodology is an exploratory-descriptive and bibliographical research, providing opportunities for a better analysis ...
A linguagem sonora na construção do terror no audiovisual: uma análise das aberturas da série American Horror Story
(2021-12-14)
This study aims to understand the role of sound composition in horror audiovisual productions. As a theoretical basis, the following concepts were used: Meaning of language, which consists of understanding how messages ...
Conectando-se ao consumidor de jogos da nova geração através da publicidade in game - caso Fortnite
(2021-07-10)
This work had the purpose of research to discover how the games of the new generation of video games connect to the consumer, through a case study of the game Fortnite. To achieve this goal, bibliographic research was used ...
“A linda ex” - feminismo e estereótipo da mulher na publicidade brasileira
(2021-01-05)
Observing the importance of social movements in today's society, this research seeks to understand how feminism is used in cosmetics advertisements. As a guiding means, the 2015 campaign, "A Linda Ex", will be used, verifying ...
Pandemia de COVID-19 e o uso das redes sociais: a busca por procedimentos estéticos e a reafirmação dos padrões de beleza
(2021-12-11)
This paper aims to understand how following social networks for long periods of time can be increasingly reaffirming the standards of beauty that have been imposed on women throughout history. Through the chapters on each ...
A contrapropaganda como estratégia de desconstrução do inimigo em um grupo de WhatsApp
(2022-07-16)
This study aims to identify the counterpropaganda strategies that work to deconstruct the image of a political opponent from the content present in a WhatsApp group of supporters of President Jair Bolsonaro. For this, it ...
Proposta de implementação de logotipos dinâmicos para a cidade de Florianópolis
(2022-12-14)
A brand is the set of visual and verbal elements that create the identity of an organization, being the key for everything that is known about a particular company, in addition to being the representative of its market ...