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Publicidade social e redação publicitária: técnicas de persuasão utilizadas em campanhas publicitárias criadas para o bem
(2022-05-18)
The present work aims to understand the persuasion techniques used in social advertising, mainly through the eyes of copywriting. Social advertising and the relevance of It's discourse have, over the years, been gaining ...
Pandemia de COVID-19 e o uso das redes sociais: a busca por procedimentos estéticos e a reafirmação dos padrões de beleza
(2021-12-11)
This paper aims to understand how following social networks for long periods of time can be increasingly reaffirming the standards of beauty that have been imposed on women throughout history. Through the chapters on each ...
A contrapropaganda como estratégia de desconstrução do inimigo em um grupo de WhatsApp
(2022-07-16)
This study aims to identify the counterpropaganda strategies that work to deconstruct the image of a political opponent from the content present in a WhatsApp group of supporters of President Jair Bolsonaro. For this, it ...
Proposta de implementação de logotipos dinâmicos para a cidade de Florianópolis
(2022-12-14)
A brand is the set of visual and verbal elements that create the identity of an organization, being the key for everything that is known about a particular company, in addition to being the representative of its market ...
Do Olímpico à Arena: um estudo sobre as mudanças de comportamento dos torcedores do Grêmio FBPA
(2021-01-05)
The major objective of this work is exploring the changes in the behavior of Grêmio FBPA fans caused by the transition from the Monumental Olympic Stadium to the Arena do Grêmio, located in the great Porto Alegre (RS). To ...
Qual é a relação dos consumidores fãs de Hot Wheels com a marca?
(2022-07-21)
This article is about Lovemark. The objective of this work is to find out what is the relationship between Hot Wheels fans and the brand. The object under study is the miniature cars of the Hot Wheels brand together with ...
O storytelling construído ao longo dos anos pelo streamer Gaules e o impacto no sucesso do campeonato IEM Rio Major 2022 de Counter Strike Global Offensive (CS:GO)
(2023-12-09)
The study titled "The Storytelling Built Over the Years by Streamer Gaules and the Impact on the Success of the IEM Rio Major 2022 Championship of Counter-Strike Global Offensive (CS:GO)" investigates the use of storytelling ...
Beyoncé, um estudo de marketing, endosso e valorização de marcas
(2024-01-19)
This study aims to investigate how pop culture, connected to consumption, brands and celebrities can be effective in advertising campaigns. To this end, Beyoncé was a pivotal piece in this analysis, through campaigns and ...
A busca de valor em marcas da perfumaria nacional: uma análise a partir do imaginário da brasilidade
(2023-12-20)
The present work has the objective of understanding how the current national perfume brands strategically use the brand equity associated with the construction of the imaginary of Brazilianness. The work has a qualitativ ...